Swap your way
to fitness

We are building a fitness marketplace for people that want to get in shape, learn a sport or resolve injuries through reciprocity.

Get What You Want While Spending Less Cash

Fitswap will enable anyone to get in shape, learn a sport or resolve injuries. In case skill-swapping is not suitable, we will help you to find a workout buddy instead.

Are You A
Fitness Ninja?

You have the passion and the expertise. Help others get in shape or coach them in your favourite sport. You know already - it's the most rewarding feeling in the world.

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Are You A
Fitness Novice?

Use your skills to help a Fitness Ninja get things done. Design, web, photo, video, copywriting, cleaning... you name it. Or you can barter your spare room while you get in shape?

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Fitswap Case Studies

We spoke to people who got in shape, learned a sport or resolved their injuries through reciprocity.

Victoria Cartwright

Graphic designer

I swapped graphic design to physio treatment and overcame my back injury.

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The team and the story behind Fitswap

Ru Wikmann, the founder of Fitswap was born in Riga, Latvia but now living in London. Overcoming bone disease as a child through fitness inspired him to help others as a personal trainer. Then he successfully pursued the challenge of becoming a WBFF Pro athlete, a highly respected accolade in the fitness world.

Ru has already had a 10 year long career in the fitness industry and he is now looking to create a bigger impact by leveraging technology to create a unique platform. His mission is to democratise fitness coaching for everybody through equal value exchange. He shows that this works by building his startup through fitswapping.

Read the story


In this video summarise what I learned about strategy and valuation at a tech event in London that I attended recently. It was very useful in understanding how to establish the valuation of a tech company.

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Our latest VLOG post on youtube

Published on Dec 3, 2017


We are based in London (UK) and Riga (LV).
Contact our team via E-mail:

Our mission is to improve lives by making
fitness coaching available to everyone.

Let's do it together! #letsfitswap